Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Episodes
142 episodes
#142: From Struggling to Success in Storytelling
SHOW NOTES:SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.SUMMARY: In this episode, Matthew Scura and Matt Zaun discuss...
•
Season 1
•
Episode 142
•
28:54
#141: From Surviving to Thriving!
SHOW NOTES:SUMMARY: In this episode, Chris Schalleur and Matt Zaun discuss a powerful struggle/victory story and what companies can do to protect themselves regarding cyber security.CHRIS SCHALLEUR: Chris is the CEO of Christo I...
•
Season 1
•
Episode 141
•
34:24
#140: Information Crisis
SUMMARY: In this episode, Julia Soplop and Matt Zaun discuss Julia’s book, Information Crisis.JULIA SOPLOP BIO: Julia is an award-winning author of four books: Information Crisis: How a Better Understanding of Science Can Help Us ...
•
Season 1
•
Episode 140
•
33:41
#139: How to Quickly Become a Better Storyteller
SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction podcast, he was interviewed on the Recipe for Success podcast with Nancy Giacolone.MATT ZAUN BIO: Matt is an award-wi...
•
Season 1
•
Episode 139
•
52:03
#138: Are You Putting Print to Work?
SHOW NOTES:SUMMARY: In this episode, Kevin Connor and Matt Zaun talk about how storytelling can be woven into print material and how you can get print to work for you. KEVIN CONNOR: Kevin is a partner at Modern SBC. Some...
•
Season 1
•
Episode 138
•
22:06
#137: Why YOU Should Write a Book
SHOW NOTES:SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.
•
Season 1
•
Episode 137
•
35:38
#136: Motivating & Aligning Your Team
SHOW NOTES:SUMMARY: In this episode, Alicia Parr and Matt Zaun discuss a simple framework for motivating and aligning a team.FRAMEWORK MENTIONED:Affirm and reiterate beliefs, principles & values.Look wha...
•
Season 1
•
Episode 136
•
25:49
#135: Systems for Writing a Book
SHOW NOTES:SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.1st Episode<...
•
Season 1
•
Episode 135
•
52:17
#134: The Climb
SHOW NOTES:SUMMARY: In this episode, Eric Curtis and Matt Zaun talk about Eric’s adoption story and how climbing a physical mountain led him to climb another kind of mountain.ERIC CURTIS: Eric is the CEO and Managing Partner at ...
•
Season 1
•
Episode 134
•
54:11
#133: Write a Book?!
SHOW NOTES:SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss systems and creativity in book writing.SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.
•
Season 1
•
Episode 133
•
54:02
#132: Storytelling FAQ Episode #5
SHOW NOTES:SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.MICHELLE GRIFFIN BIO: Michelle coaches on authority-focused personal branding to help pr...
•
Season 1
•
Episode 132
•
8:02
#131: 10x Leader
SHOW NOTES:SUMMARY: In this episode, Stephanie Crowe and Matt Zaun talk about growing your leadership skills.STEPHANIE CROWE BIO: Stephanie is the CEO of Learn.net. She is also a Best-Selling Author and Speaker.For more ...
•
Season 1
•
Episode 131
•
34:49
#130: Hope That Won’t Die
SHOW NOTES:SUMMARY: In this episode, Craig & Karen Andrews and Matt Zaun unpack elements of their gut-wrenching hospital story.SYNOPSIS: YOU ARE NOT ALONE.If you feel… loss… guilt… anger… hurt... Craig and Karen wrot...
•
Season 1
•
Episode 130
•
48:28
#129: The Story of SOLV
SUMMARY: In this episode, Tressa McLaughlin and Matt Zaun discuss why Tressa is so excited to help her team and clients.TRESSA MCLAUGHLIN BIO: Tressa is the Co-Owner, President, and CEO of SOLV. For more info, check out Tressa <...
•
Season 1
•
Episode 129
•
22:31
#128: Reflections on the Road to Resilience
SUMMARY: In this episode, Brenda Reynolds and Matt Zaun talk about the 5 Frogs transformational journey and how it can be used to reflect on transitions we’re going through in life.BRENDA REYNOLDS BIO: Brenda Reynolds is a trusted organ...
•
Season 1
•
Episode 128
•
50:24
#127: Make Sales Magical
SHOW NOTES:SUMMARY: In this episode, Craig Andrews and Matt Zaun discuss Craig’s book, Make Sales Magical.CRAIG ANDREWS BIO: Craig is the Principle Ally and Founder of Allies4me, which is a marketing agency that helps comp...
•
Season 1
•
Episode 127
•
49:55
#126: Storytelling FAQ Episode #4
SHOW NOTES: PODCAST SERIES: This is part of an FAQ series where Claire and Matt discuss strategic storytelling.PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. Claire and...
•
Season 1
•
Episode 126
•
17:14
#125: How to be a TEDx Speaker
SHOW NOTES:SUMMARY: In this episode, Bobby Umar and Matt Zaun discuss how to land, create, and leverage a TEDx talk.BOBBY UMAR BIO: Bobby is the CEO of DYPB (Discover Your Personal Brand) and he is a 5 times TEDx speaker.
•
Season 1
•
Episode 125
•
24:51
#124: The Story of Culbertson Resources Inc.
SHOW NOTES:SUMMARY: In this episode, Ui Culbertson and Matt Zaun talk about Ui’s upbringing and how it positioned her for the business world. UI CULBERTSON: Ui is the President and CEO of Culbertson Resources Inc.F...
•
Season 1
•
Episode 124
•
15:13
#123: The Inferiority Complex of Leaders
SHOW NOTES:SUMMARY: In this episode, Mike Thorne and Matt Zaun discuss Mike’s TEDx Talk, what leaders can do to unpack their early childhood trauma, and how to create a culture that’s not afraid to ask for help. MIKE THORNE BIO:...
•
Season 1
•
Episode 123
•
40:49
#122: Storytelling FAQ Episode #3
SHOW NOTES: PODCAST SERIES: This is part of an FAQ series where Claire and Matt discuss strategic storytelling.Next episode in the series:
•
Season 1
•
Episode 122
•
16:31
#121: Westcliff’s Core Values
EPISODES MENTIONED IN INTRO:The Story of Westcliff
•
Season 1
•
Episode 121
•
28:19
#120: The Story of Intelassist
SHOW NOTES:SUMMARY: In this episode, Chris Stokes and Matt Zaun discuss Intelassist and the future of work in the United States.CHRIS STOKES BIO: Chris Stokes is the VP of Client Success and Partner at Intelassist, a remote staf...
•
Season 1
•
Episode 120
•
22:09