Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
#207: What Smart Founders Do With Cash
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
SHOW NOTES:
In this episode, Matt Zaun sits down with Jody Grunden to unpack the financial habits, mindset shifts, and forecasting principles that help entrepreneurs build healthier, more scalable businesses. Jody shares his journey from reluctant entrepreneur to building and selling a highly successful virtual CFO firm, along with the lessons he learned the hard way about cash flow, pricing, risk, and growth.
They discuss why so many business owners misunderstand cash, when debt is helpful versus harmful, how AI can support financial decision-making without replacing human oversight, and why every entrepreneur needs a real forecast instead of just a budget. Jody also opens up about the gritty early years of entrepreneurship, bootstrapping with credit cards, learning to price properly, and discovering the kind of business he actually wanted to build.