Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Episodes
134 episodes since 2021
#134: The Climb
SHOW NOTES:SUMMARY: In this episode, Eric Curtis and Matt Zaun talk about Eric’s adoption story and how climbing a physical mountain led him to climb another kind of mountain.ERIC CURTIS: Eric is the CEO and Managing Partner at ...
September 13, 2024
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Season 1
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Episode 134
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54:11
#133: Write a Book?!
SHOW NOTES:SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss systems and creativity in book writing.
August 23, 2024
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Season 1
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Episode 133
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54:02
#132: Storytelling FAQ Episode #5
SHOW NOTES:SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.MICHELLE GRIFFIN BIO: Michelle coaches on authority-focused personal branding to help pr...
August 09, 2024
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Season 1
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Episode 132
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8:02
#131: 10x Leader
SHOW NOTES:SUMMARY: In this episode, Stephanie Crowe and Matt Zaun talk about growing your leadership skills.STEPHANIE CROWE BIO: Stephanie is the CEO of Learn.net. She is also a Best-Selling Author and Speaker.For more ...
July 26, 2024
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Season 1
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Episode 131
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34:49
#130: Hope That Won’t Die
SHOW NOTES:SUMMARY: In this episode, Craig & Karen Andrews and Matt Zaun unpack elements of their gut-wrenching hospital story.SYNOPSIS: YOU ARE NOT ALONE.If you feel… loss… guilt… anger… hurt... Craig and Karen wrot...
July 12, 2024
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Season 1
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Episode 130
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48:28
#129: The Story of SOLV
SUMMARY: In this episode, Tressa McLaughlin and Matt Zaun discuss why Tressa is so excited to help her team and clients.TRESSA MCLAUGHLIN BIO: Tressa is the Co-Owner, President, and CEO of SOLV. For more info, check out Tressa <...
June 28, 2024
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Season 1
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Episode 129
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22:31
#128: Reflections on the Road to Resilience
SUMMARY: In this episode, Brenda Reynolds and Matt Zaun talk about the 5 Frogs transformational journey and how it can be used to reflect on transitions we’re going through in life.BRENDA REYNOLDS BIO: Brenda Reynolds is a trusted organ...
June 14, 2024
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Season 1
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Episode 128
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50:24
#127: Make Sales Magical
SHOW NOTES:SUMMARY: In this episode, Craig Andrews and Matt Zaun discuss Craig’s book, Make Sales Magical.CRAIG ANDREWS BIO: Craig is the Principle Ally and Founder of Allies4me, which is a marketing agency that helps comp...
May 24, 2024
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Season 1
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Episode 127
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49:55
#126: Storytelling FAQ Episode #4
SHOW NOTES:PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. This is part of an FAQ series where Claire and Matt discuss strategic storytelling.CLAIRE DAVIS BIO: Claire...
May 10, 2024
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Season 1
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Episode 126
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17:14
#125: How to be a TEDx Speaker
SHOW NOTES:SUMMARY: In this episode, Bobby Umar and Matt Zaun discuss how to land, create, and leverage a TEDx talk.BOBBY UMAR BIO: Bobby is the CEO of DYPB (Discover Your Personal Brand) and he is a 5 times TEDx speaker.
April 26, 2024
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Season 1
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Episode 125
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24:51
#124: The Story of Culbertson Resources Inc.
SHOW NOTES:SUMMARY: In this episode, Ui Culbertson and Matt Zaun talk about Ui’s upbringing and how it positioned her for the business world. UI CULBERTSON: Ui is the President and CEO of Culbertson Resources Inc.F...
April 19, 2024
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Season 1
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Episode 124
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15:13
#123: The Inferiority Complex of Leaders
SHOW NOTES:SUMMARY: In this episode, Mike Thorne and Matt Zaun discuss Mike’s TEDx Talk, what leaders can do to unpack their early childhood trauma, and how to create a culture that’s not afraid to ask for help. MIKE THORNE BIO:...
April 12, 2024
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Season 1
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Episode 123
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40:49
#122: Storytelling FAQ Episode #3
SHOW NOTES:PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. This is part of an FAQ series where Claire and Matt discuss strategic storytelling.CLAIRE DAVIS BIO: Claire...
April 05, 2024
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Season 1
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Episode 122
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16:31
#121: Westcliff’s Core Values
EPISODES MENTIONED IN INTRO:The Story of Westcliff
March 29, 2024
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Season 1
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Episode 121
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28:19
#120: The Story of Intelassist
SHOW NOTES:SUMMARY: In this episode, Chris Stokes and Matt Zaun discuss Intelassist and the future of work in the United States.CHRIS STOKES BIO: Chris Stokes is the VP of Client Success and Partner at Intelassist, a remote staf...
March 22, 2024
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Season 1
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Episode 120
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22:09
#119: Process vs. Outcome Stories
SHOW NOTES:SUMMARY: In this episode, Orly Zeewy and Matt Zaun talk about ideal clients, an empathy map, and process vs. outcome stories.ORLY ZEEWY BIO: Orly is the Founder of Zeewy Brands, where she helps make the fuzzy clear an...
March 15, 2024
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Season 1
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Episode 119
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25:34
#118: How to be More Creative
SHOW NOTES:SUMMARY: In this episode, Barbara Zerfoss and Matt Zaun discuss creativity and how someone can position themselves to have a surge of ideas.BARBARA ZERFOSS BIO: Barbara was a former Marketing Vice President for a mult...
March 08, 2024
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Season 1
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Episode 118
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36:05
#117: Storytelling FAQ Episode #2
SHOW NOTES:PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. This is part of an FAQ series where Claire and Matt discuss strategic storytelling.CLAIRE DAVIS BIO: Claire...
March 01, 2024
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Season 1
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Episode 117
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15:44
#116: Leader of Leaders
SHOW NOTES:SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun discuss what makes someone a leader of leaders. DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through...
February 23, 2024
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Season 1
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Episode 116
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24:31
#115: Beating Burnout
SHOW NOTES:SUMMARY: In this episode, Matt Zinman and Matt Zaun talk about how to retain top talent by focusing on beating burnout in an organization.MATT ZINMAN BIO: Matt is the founder and CEO of ZU Publishing, INC., author of ...
February 16, 2024
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Season 1
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Episode 115
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26:41
#114: Executive Search
SHOW NOTES:SUMMARY: In this episode, Evan Sparks and Matt Zaun talk about CRG, executive search, and the future of work.EVAN SPARKS: Evan is the Director of National Search at CRG. For more info:
February 09, 2024
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Season 1
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Episode 114
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15:57
#113: Storytelling FAQ Episode #1
SHOW NOTES:PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. This is part of an FAQ series where Claire and Matt discuss strategic storytelling.CLAIRE DAVIS BIO: Claire...
February 02, 2024
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Season 1
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Episode 113
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15:15
#112: The Story of Westcliff
SHOW NOTES:SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about the founding of Westcliff University and where Dr. Lee learned his leadership skills.DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westclif...
January 26, 2024
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Season 1
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Episode 112
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26:23