Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
#190: Communication Is a Core Function
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SHOW NOTES:
In this episode, Matt Zaun sits down with Joshua Altman of Beltway Media to talk about why communication is a core function of business, not an afterthought you bolt on three weeks before a product launch.
Joshua shares what happens when companies call him at the last minute, how poor (or excessive) documentation slows everything down, and why leaders must rethink how they use AI for writing. They also dive into interviewing as a leadership skill, the power of likability and relaxation under pressure, and simple ways leaders can sharpen their writing and thinking every day.