Stories With Traction

The Story of BenefitsDNA

October 13, 2023 Matt Zaun Season 1 Episode 95
Stories With Traction
The Story of BenefitsDNA
Show Notes



Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?

All of that is possible through the power of Strategic Storytelling!

Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!

You can find the course HERE.

EPISODE MENTIONED IN INTRO: The Importance of Learning Tours with Kirsten Yurich.

PODCAST SUMMARY: In this episode, Justin Leader and Matt Zaun talk about the healthcare industry and why Justin founded BenefitsDNA.

JUSTIN LEADER BIO: Justin is the President and Founding Partner of BenefitsDNA.

For more info, check out Justin here |

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE