Stories With Traction

The Importance of Learning Tours

June 09, 2023 Matt Zaun Season 1 Episode 74
Stories With Traction
The Importance of Learning Tours
Show Notes


Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?

All of that is possible through the power of Strategic Storytelling!

Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!

You can find the course HERE.


SUMMARY: In this episode, Kirsten Yurich and Matt Zaun talk about the importance of “learning tours” and how it enhances company culture.

KIRSTEN YURICH BIO: Kirsten went from clinical director at the Vista School to CEO. Due to her leadership, she increased revenue and led her team in innovative ways to serve more people. Today, she is a leader of leaders. As a consultant at the Performance Thinking Network and as a Vistage Chair, she shows CEOs and business owners how to maximize their impact.

For more info, check out Kirsten here:

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE