Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
#171: Sleep Is a Skillset: The Surprising Habits That Heal Insomnia
SHOW NOTES:
In this insightful episode, Matt Zaun sits down with Morgan Adams, an insomnia and holistic sleep coach, to break down why so many high achievers are running on fumes and what to do about it.
Morgan shares practical tools, mindset shifts, and behavioral strategies for those struggling with sleep maintenance, middle-of-the-night wakeups, and chronic insomnia. Whether you’re a business leader burning the candle at both ends or someone simply trying to reclaim restful sleep, this episode unpacks the science and psychology behind sleep and how to improve it.
In addition, they talk about:
✅ The trifecta Morgan uses to help clients: Cognitive Behavioral Therapy for Insomnia (CBTI), behavior shifts, and mindfulness
✅ How racing thoughts at 3 a.m. are biologically wired to feel catastrophic (and what to do about them)
✅ How “constructive worry” sessions help offload anxiety before bed
✅ The danger of social jet lag and how inconsistent wake-up times sabotage your circadian rhythm
…and much more.
BIOS
Morgan Adams is a holistic sleep coach and former insomniac who helps ambitious professionals overcome sleeplessness without the use of sleep aids. She is a Certified Sleep Science Coach, has completed Brief Behavior Therapy for Insomnia (BBTI) certification, and holds a Health Coach Certification. Morgan helps clients rewire their habits and mindset to get the restorative sleep they need.
Matt Zaun is an award-winning speaker and strategic storytelling expert who shows leaders how to inspire action and drive results through the power of story. He’s the author of The StoryBank, a book that teaches people how to leverage strategic storytelling to build a vibrant company culture, boost sales, strengthen marketing, and become dynamic public speakers.