Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
#167: From Noise to Narrative: Reclaiming the Power of Real Marketing
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun talks with Kristen Pucci, Founder and CEO of KRAE Creative & Talent, to explore why most leaders get marketing wrong and how to fix it through brand clarity, human connection, and strategic authenticity.
Kristen shares her journey as a creative navigating a family of engineers, how vulnerability became her business superpower, and why documenting is the new marketing.
This conversation covers everything from viral content myths to raising resilient daughters, building personal brands with substance, and how female leaders can thrive.
In this episode, you’ll learn:
✅ Why documenting is more powerful than creating content from scratch
✅ How leaders can stop chasing trends and start anchoring in authenticity
✅ The mindset shifts necessary to succeed in a noisy, AI-driven world
…and much more!
BIOS:
Kristen Pucci is the founder and CEO of KRAE Creative & Talent, a brand strategy and marketing firm that helps organizations create compelling, authentic brands. With a background in psychology and a talent for storytelling, Kristen empowers leaders to lean into their testimony, clarify their message, and build cultures that actually care.
Matt Zaun is an award-winning speaker and strategic storytelling expert who shows leaders how to inspire action and drive results through the power of story. With a track record of helping 300+ organizations transform sales, marketing, and culture, Matt helps decision-makers lead with clarity and connection.