Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
#166: Why Storytelling Will Outlast the Algorithms
SHOW NOTES:
In this episode, Matt Zaun sits down with Luke Frazier, Head of Revenue at Good Agency, to explore how powerful storytelling can transform not only business results but also the human experience behind the brand.
Luke challenges business leaders to go beyond tactics and marketing hacks, and instead ask: “What impact are we really making?”
In addition, they talk about:
✅ Why brand clarity is both a strategy and a calling
✅ How storytelling builds trust and drives performance
✅ The difference between being persuasive vs. performative
…and much more!
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BIOS:
Luke Frazier is a seasoned brand strategist, certified StoryBrand Guide, and the Head of Revenue at Good Agency, a Texas-based creative firm helping purpose-driven organizations create cultural impact. With a background in nonprofit leadership and a passion for assisting leaders to find their voice, Luke’s mission is to help brands lead with clarity, connection, and conscience.
Matt Zaun is an award-winning speaker and storyteller who shows business leaders how to inspire action and drive results through the power of strategic storytelling. With a track record of catalyzing significant sales growth for over 300 organizations, Matt’s approach blends performance, persuasion, and purpose.