Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
#161: Sex, Secrets & Sales: The Dark Side of High Achievement
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
Habits of Sales Champions Keynote.
In this episode, Matt Zaun sits down with Ian Koniak, founder and CEO of Untap Your Sales Potential, for a raw and powerful conversation about what it truly takes to succeed in business — and in life — when the spotlight fades.
Ian opens up about his journey from being Salesforce’s #1 enterprise account executive to hitting rock bottom in a battle with hidden addictions that nearly destroyed his family. He explains how that wake-up call, confession, and complete surrender reshaped his definition of success and fueled his mission to help other high achievers do the inner work, not just the outer hustle.
In addition, they talk about:
✅ The hidden dopamine traps that drive high performers to destructive habits.
✅ Why many top achievers secretly struggle, and how to break the cycle before you hit rock bottom.
✅ How to rewire your brain for sustainable success through a “dopamine detox” and daily disciplines.
…and so much more!
BIOS
Ian Koniak is the founder and CEO of Untap Your Sales Potential, where he helps high-performing sellers and sales leaders master their mindset, habits, and selling skills to reach new levels of income and impact, all while preserving what matters most. A former #1 enterprise account executive at Salesforce, Ian’s coaching and speaking have inspired thousands to unlock authentic, sustainable success.
Matt Zaun is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have driven significant sales increases for over 300 organizations, ranging from financial institutions to the health and wellness industry.