Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
#160: The Attention Shift: From Empty Content to Emotional Impact
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES:
In this episode, Matt Zaun sits down with Joshua B. Lee, Founder and Chief Engagement Officer of Standout Authority, to unpack what it truly means to be human in the age of AI. Joshua shares his powerful journey from burnout and breakdown to building a business that thrives on authenticity. He challenges the noise of algorithm-chasing content and reminds us why connection always beats clicks.
In addition, they talk about:
✅ The importance of humanizing your brand
✅ What most people get wrong about “thought leadership”
✅ How to use LinkedIn as a conversation platform, not a content dumping ground
…and much more!
👤 BIOS:
Joshua B. Lee (aka the “Dopamine Dealer of LinkedIn”) has over two decades of experience in digital marketing. He has built 16 businesses, managed nearly a billion dollars in ad spend, and has driven over 35 trillion online impressions.
Matt Zaun is an award-winning speaker and storyteller who shows business leaders how to inspire action and drive results through the power of strategic storytelling. With a track record of catalyzing significant sales growth for over 300 organizations, Matt’s approach blends performance, persuasion, and purpose.