Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
Episode #150! | Launch, Grow, Thrive
SHOW NOTES:
SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast.
SUMMARY: In this episode, John Wilson and Matt Zaun discuss the build, measure, learn loop and whether or not we should pivot or persevere.
DR. JOHN WILSON: John is an entrepreneur, a professor at Drexel University, and the Host of EntreProfessor.
MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.