Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
#136: Motivating & Aligning Your Team
SHOW NOTES:
SUMMARY: In this episode, Alicia Parr and Matt Zaun discuss a simple framework for motivating and aligning a team.
FRAMEWORK MENTIONED:
- Affirm and reiterate beliefs, principles & values.
- Look what we’ve accomplished. We’ve done great things together already.
(Localize to the audience whenever possible.) - Acknowledge near term and current challenges.
(Don’t happy-talk like things aren’t bad if they are. If things are bad or hard, then they are bad and hard. Simple.)
(If things are good, talk about the new challenges that lie ahead to take things to the next level) - Emphasize WE are ONE. We are in this together.
AND we have more to do together. We will get through this together.
(When things are bad and hard, we get through it by coming together. Together we get through this time. Together.) - Create a believable image of the future, describe the longer view, which is positive even if the timeline is uncertain.
(Just because things are bad and hard now, doesn’t mean they will always be bad and hard.) - By adhering to our beliefs, principles, values and stick together, we’ll build that better future.
(When we come together and use our creativity, love, and support of each other, we will not only make it through, we will create a future even better than before. Together, we create a better future.) - Gratitude.
(Sincere gratitude binds teams, soothes anxiety, and is the balm that we can’t overdose on.)
ALICIA PARR BIO: Alicia is the owner of Performentor, which provides full-stack fractional HR services.
For more info, check out Performentor here, and Alicia here.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.