Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
The Storytelling System
Wanna…
Boost your Sales?
Enhance your Marketing?
...and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
PODCAST SUMMARY: In this episode, Claire Davis and Matt Zaun talk about how they created a storytelling system and positioned it to boost sales and enhance their marketing efforts.
CLAIRE DAVIS BIO: Claire is a branding consultant that helps people write their stories. The Stories With Traction podcast wouldn’t exist if it weren't for her. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.
For more info, check out Claire HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.