Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
Why You Need to Utilize Podcasting
SHOW NOTES:
SUMMARY: In this episode, Ryan Sullivan and Matt Zaun talk about how you can utilize podcasting to grow your business and/or advance your career. They go over the work it takes to launch a podcast, how to strategically use the medium, and the importance of thoughtful guesting.
RYAN SULLIVAN BIO: Ryan is the founder of Podcast Principles, where he helps people launch top 1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.
For more info, check out Ryan here:
https://www.linkedin.com/in/sullybop
Check out Jack Gallagher (Ryan’s business partner) here:
https://www.linkedin.com/in/jack-gallagher-b98070a2
For more info on Podcast Principles, click here | https://podcastprinciples.com
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/