Stories With Traction

Understanding Your Behavioral DNA

September 22, 2023 Matt Zaun Season 1 Episode 92
Stories With Traction
Understanding Your Behavioral DNA
Show Notes


Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?

All of that is possible through the power of Strategic Storytelling!

Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!

You can find the course HERE.


In this episode, Ana Quinn and Matt Zaun talk about how understanding your “Behavioral DNA” will position you to be a better leader.

ANA QUINN BIO: Ana is the co-founder and managing partner of Imprint Talent Readiness, and she is also a Vistage Chair, where she and her husband, Chris, coach 180 CEOs and executives on how to be better leaders for their organizations.

For more info, check out Ana here:

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE