Stories With Traction

The Story of Bro Dough

September 05, 2023 Matt Zaun Season 1 Episode 89
Stories With Traction
The Story of Bro Dough
Show Notes


Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?

All of that is possible through the power of Strategic Storytelling!

Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!

You can find the course HERE.


In this episode, Erica Rankin and Matt Zaun talk about what it took to make Bro Dough what it is today.

ERICA RANKIN BIO: Erica is the Founder & CEO of Bro Dough, which is Canada’s first better-for-you edible cookie dough.

For more info, check out Erica here:

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE