Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
Using Data to Connect with Prospects
SUMMARY: In this episode, Will McGinnis and Matt Zaun talk about how companies can utilize technology to capture a prospect's data and then use that info to strategically connect with them.
WILL MCGINNIS BIO: Will is the Director of Sales at FullThrottle.AI, which is a company that helps businesses identify and measure data, so they can position themselves for future growth.
For more info, check out Will here:
https://www.linkedin.com/in/willmcginnis/
https://www.fullthrottle.ai/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/