Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
Part 1 | Company Culture: Definition, Benefits and Strategies
SHOW NOTES:
SERIES: This podcast episode is a part of a company culture series with Ricardo Gonzalez on the Stories With Traction Podcast.
SUMMARY: In this episode, Ricardo Gonzalez and Matt Zaun talk about what company culture is and why most leaders get it wrong.
RICARDO GONZALEZ BIO: Ricardo is the Founder and CEO of Bilingual America and the author of numerous books that focus on multicultural leadership and cultural communications. He has consulted for many multinational and Fortune 500 companies. He aims to help organizations develop healthy cultural mindsets and skill sets since this drives human connection, creativity, and collaboration.
For more info, check out Ricardo here:
https://ricardogonzalez.com
https://bilingualamerica.com/
PAST EPISODE MENTIONED: Company Culture Statement Needed | https://storieswithtraction.buzzsprout.com/1781130/10862290-company-culture-statement-needed
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/