Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
“Sales” is NOT a Dirty Word
SHOW NOTES:
SUMMARY: In this episode, Bill Morrow and Matt Zaun unapologetically talk about Sales.
BILL MORROW BIO: Bill is the Managing Partner at Empirical Consulting Solutions. Empirical is a management consulting firm focused on helping clients overcome hurdles that prevent them from growing. They take the time to understand their client’s issues, build a plan forward and then work shoulder-to-shoulder through implementation. Their experienced senior-level consultants know how to provide guidance across multiple functional areas including sales, marketing, HR, finance, leadership, supply chain, distribution, change management, and more.
For more info, check out Bill here:
www.thinkempirical.com
https://www.linkedin.com/in/billkmorrow
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/