Stories With Traction

Why You Need to Utilize Podcasting

December 16, 2022 Matt Zaun Season 1 Episode 49
Stories With Traction
Why You Need to Utilize Podcasting
Show Notes


SUMMARY: In this episode, Ryan Sullivan and Matt Zaun talk about how you can utilize podcasting to grow your business and/or advance your career.  They go over the work it takes to launch a podcast, how to strategically use the medium, and the importance of thoughtful guesting.

RYAN SULLIVAN BIO: Ryan is the founder of Podcast Principles, where he helps people launch top 1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

For more info, check out Ryan here:

Check out Jack Gallagher (Ryan’s business partner) here:

For more info on Podcast Principles, click here |

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun here: