Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
Part 3 | How to Become Great at Copywriting
SHOW NOTES:
SERIES: This podcast episode is a part of a series that unpacks the WHAT, the WHY, and the HOW behind copywriting. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture.
SUMMARY: In this episode, Erin Geiger and Matt Zaun talk about how you can implement better copywriting in your day-to-day life.
*Before you listen to the HOW episode, make sure you check out…
The WHAT episode |
The WHY episode |
ERIN GEIGER BIO: Erin is the founder of Muscle Creative, where she helps business leaders make powerful connections with their community through copywriting. Over the past 20+ years, she's written for and managed the editorial, content, and launch teams for brands within Fortune 500 corporations like CBS and technology powerhouses like CNET, with clients ranging from the Coca-Colas of the world to all of the major record labels to your fave household CPG brands.
For more info, check out Erin here...
https://www.linkedin.com/in/erinpatriciageiger/
https://www.instagram.com/musclecreativeco/
https://www.facebook.com/musclecreativeco/
https://www.musclecreative.com/
Check out Erin’s podcast here | https://podcast.musclecreative.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/