Stories With Traction

Part 2 | Why is Corporate Social Responsibility Important?

August 12, 2022 Matt Zaun Season 1 Episode 31
Stories With Traction
Part 2 | Why is Corporate Social Responsibility Important?
Show Notes


SERIES: This podcast episode is a part of the Corporate Social Responsibility (CSR) series on the Stories With Traction podcast. In the series, Dan Koval and Matt Zaun will talk about the WHAT, the WHY, and the HOW regarding CSR. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture through CSR. Enjoy these episodes!

SUMMARY: In this episode, Dan Koval and Matt Zaun talk about why Corporate Social Responsibility is so important to your business.  Before you move on to the "why" make sure you listen to the "what" episode, so you have a clear understanding of what CSR is in the first place.  Most companies get the "what" wrong, and it hurts their strategy.  Once you have a clear grasp of what CSR is, now you can move on to the "why."

You can find the WHAT episode here |

*After this episode, we will focus on the "how," where you can start to think about specific CSR strategies.

DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.

For more info, check out Dan Koval here |

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun here: